We founded Core Creation Coaching because we have a passion for people.

Are you currently building leadership that will leave a legacy? The basis of all success starts with a leader’s connection to their people. Our process brings together our insights and experience while taking into account your company’s mission, values, goals and strategies. Our customized Core Impact™ approach to coaching and leadership development allows everyone to grow in their own personal strengths and in the context of their personal and professional career goals. Whether  we are providing executive coaching or engaging your team in group/team coaching, our goal is to provide you with measurable results that are immediately visible in your business.

At Mars Wrigley Confectionery, I built and launched an internal coaching program targeting high potential sales associates using our Core Impact™ coaching method. I leveraged my corporate experience, as well as my passion for understanding their personal strengths and ambitions, to create a coaching curriculum which ultimately prepared them for leadership positions across the business.



Acceptance and empathy that creates a safe space to grow


Unrelenting determination and perseverance. We don’t give up. Ever.


Honesty and truthfulness in all actions


Playing full out in both work and life


Pursuing life with energy and excitement


Embracing who we are

Meet the Founders

Sometimes when two people meet the magic just happens. Our paths crossed in 2011 when we met at work and ended up on the same marketing team. We had an instant connection and built trust in each other that evolved into a deep friendship. We both went on to pursue different roles in sales, but we knew we had developed a partnership that was bigger than our jobs. Seven years later, in 2018, we founded Core Creation Coaching and Consulting with the sole purpose of helping people follow their dreams and achieve their highest potential in life.

We have a mutual passion for supporting people to think big and dream about their possibilities. We thrive in helping people create an awareness about who they are and what strengths they have at their core. One of the many similarities we share is an insatiable curiosity about what life has to offer. Both of us have gone through difficult life experiences that have given us the appreciation for making the most out of every moment we are offered in life, and we find deep fulfillment and purpose in helping others do the same.


Natalie has over 26 years of corporate experience working for top Fortune 100 companies. Her diverse background includes positions in sales, management, category development, and marketing, supporting the top retailers in the country. Natalie has always been passionate about delivering results, and is known for building long lasting partnerships. In addition to coaching, Natalie has developed and facilitated team trainings on personal branding, storytelling, and goal setting.

Natalie is a Certified Professional Coach and received her training from the Institute of Professional Excellence in Coaching (iPEC). She also holds the Associate Certified Coaching (ACC) credential with the International Coaching Federation (ICF) and is an active member of the ICF Los Angeles chapter. She is a certified practitioner of the Korn Ferry 360, DiSC, Meyer Briggs Type Indicator and Energy Leadership assessments . Her business education started at the University of Southern California, where she graduated with a Bachelor of Science in Business Administration. She also attended Pepperdine University and graduated with her MBA. Natalie is a consummate learner who thrives on developing herself, and those around her, to achieve their maximum potential.



Pia has spent the past 22 years working in the consumer packaged goods (CPG) industry in both marketing and sales leadership positions while successfully building high performing teams. She brings a proven track-record of crafting strategic business plans, building collaborative team culture, delivering topline results and being an advocate for developing people in their careers. Pia’s leadership brand brings passion, transparency and commitment, while delivering results and having some fun along the way.

Her passion for coaching is fueled by her desire to make a difference for people in their own lives. Pia is a Certified Professional Coach and received her training from the Institute of Professional Excellence in Coaching (iPEC). She also holds the Associate Certified Coaching (ACC) credential with the International Coaching Federation (ICF) and is a member of the ICF New Jersey chapter. She is certified in the Korn Ferry 360 Feedback Facilitation & Interpretation, DiSC and has been designated as an Energy Leadership Master Practitioner as well. Her business education started at Clemson University in South Carolina and she continues to be an avid fan of the Clemson soccer and football teams.


Our Team

We believe the best return on investment for our clients comes from having experts with real-world leadership experience from the best companies in the world.  We are proud to have the following team members as part of our Core Creation Coaching family.

Raffi Arslanian, Jr., Psy.D.

Executive Coach

Growing up, Raffi always had an entrepreneurial spirit along with a natural curiosity for psychology and behavior. Particularly in partnering with people to identify and achieve their potential. Raffi blended his passions by pursuing a master’s degree in Industrial-Organizational Psychology and a doctorate in Organizational Psychology. 

With the use of practical tools and methods based on research, he helps organizations across a variety of industries build healthy, motivated, and productive work environments. These industries include, media & entertainment, healthcare, municipal/local government, food & beverage, and manufacturing.

Raffi has worked for both for-profit and non-profit organizations, including Disney, NPR, Nestle, Creative Artists Agency, One Legacy Organ & Tissue Donation, among others. Working with these organizations has provided Raffi with well-rounded experience in consultation, end-to-end program/course implementation, and developing leaders.

Raffi focuses on a multi-faceted approach in creating a climate for healthier and more productive work environments. But this means the right conditions need to be deliberately created, which usually entails a combination of leadership development, team workshops, training, and/or executive coaching. 

Juan Rivas
Chief Learning Officer

Juan is a Certified Professional Coach and holds multiple certifications including Master Training Specialist, Professional in Human Resources, Myers-Briggs Type Indicator, DiSC, Emotional Intelligence (Eqi), Korn Ferry Leadership Architect and 360 Feedback, Risk Type Indicator, Systemic Team Coaching and Brides Change Management.  Mr. Rivas earned his Master’s Degree from American Military University and is a veteran of the armed forces.  He has hands on experience with the aerospace, manufacturing and engineering industries.

Juan is a solutions-oriented Organizational Development and Learning professional with experience in global Fortune 100 companies in various industries.  He has solid expertise in the development of leadership and staff as well as the implementation of talent management and performance management initiatives.

Juan served as an HR Director for the Walt Disney Company and prior to the acquisition of 20th Century Fox his contributions to the talent strategy, leadership development, employee engagement and change management were key during the sale and transition.

His experience across a variety of industries allows him to see problems from different perspectives and he is able to offer creative solutions to seemingly tough issues.  He challenges leaders to think more strategically by increasing their self-awareness and taking advantage of their internal resources.

Juan also proudly serves as a military transition consultant for various for profit and non-profit organizations that are looking to hire veterans or specialize in helping veterans adjust to the civilian world.


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